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article | 18 July 2024

Hologram Runway Wows Crowds at Amsterdam Fashion Week

Future Front Row captivated audiences at Amsterdam Fashion Week, charting an immersion-first path for the digital fashion industry. As the lights dimmed, six projectors simulated the fluid movements of six-and-a-half-foot-tall avatars, showcasing designs from nine digital fashion houses, including DressX, The Fabricant, and Code Couture.


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